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In February 2024, Netflix joined with Peter Morgan, creator of Netflix series The Crown, to produce the play Patriots on Broadway. On October 12, Netflix signed to build a production complex at Fort Monmouth in Eatontown, New Jersey. On October 11, Netflix signed up with the Broadcasters’ Audience Research Board for external measurement of viewership in the UK.
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On November 16, Netflix announced the launch of “Top10 on Netflix.com”, a new website with weekly global and country lists of the most popular titles on its service based on its new viewership metrics. Some games in the collection require an active internet connection to play, while others will be available offline. Netflix officially launched mobile games on November 2, 2021, for Android users around the world.
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- In February 2019, The Haunting creator Mike Flanagan joined frequent collaborator Trevor Macy as a partner in Intrepid Pictures, and the duo signed an exclusive deal with Netflix to produce television content.
- Netflix also received the most nominations of any studio at the 93rd Academy Awards—35 total nominations with 7 award wins.
- The 15 nominations equal the total nominations films distributed by Netflix had received in previous years.
Over the years, Netflix output ballooned to a level unmatched by any television network or streaming service. This new experience included “Clips,” a vertical video feed featuring short clips from Netflix series, films and specials tailored to each member. That same month, Netflix announced it would stream both National Football League Christmas games in 2024. CEO Ted Sarandos attributed the increase in viewership of Korean content among Americans to Korean films and dramas being “often unpredictable” and catching “the American audience by surprise”.
Uzo Aduba became inaugural host of the series and announced monthly book selections set to be adapted by the streamer. On October 13, 2021, Netflix announced the launch of the Netflix Book Club, partnering with Starbucks for a social series called But Have You Read the Book?. The company acquired Night School Studio, an independent video game developer, on September 28. In July 2021, Netflix hired Mike Verdu, a former executive from Electronic Arts and Facebook, as vice non gamstop casinos president of game development, along with plans to add video games by 2022.
Later that month, Netflix also acquired the Texas-based mobile game developer, Boss Fight Entertainment, for an undisclosed sum. On December 6, 2021, Netflix and Stage 32 announced that they have teamed up the workshops at the Creating Content for the Global Marketplace program. On September 20, Netflix signed a long-term lease with Aviva Investors to operate and expand the Longcross Studios in Surrey, UK. Within its first 28 days on the service, Squid Game drew more than 111 million viewers, surpassing Bridgerton and becoming Netflix’s most-watched show. In 2019, he had agreed to produce an anime-style web series inspired by Norse mythology. On June 10, Netflix announced it was launching an online store for curated products tied to the Netflix brand and shows such as Stranger Things and The Witcher.